There’s a formula to creating the perfect Facebook post. It’s tried, it’s tested, it’s known to work as well as bread, peanut butter, and jelly—and is just as simple to follow. It’s not a secret, yet many people making the cross-over from personal social accounts where they blurt out thoughts and feelings willy-nilly, to professionally […]
Social media is an extremely powerful but frequently misunderstood and all too often underestimated tool for travel writers. From Facebook to Tumblr, Instagram to TikTok, and beyond, there is a spiraling list of platforms designed to connect us with the people, trends, and topics we love. Unfortunately, many travel writers balk at the idea of […]
Early in my travel writing career, I learned that I wasn’t finished with an article when the editor hit the publish button. That’s when the marketing phase kicks in, and social media is a crucial marketing component. My most significant social media success has been on Twitter, which has positively impacted all aspects of my […]
It’s easy to be overwhelmed by all of the advice out there about how to grow your following and engagement on Instagram. There are follow-for-follow threads, giveaways, bots, growth services, and more. In the early days of Instagram, followers were everything. If you wanted freebies, comps, or brand collaborations, it was all about how many […]
As a travel writer, I learned early on how crucial marketing is to travel writing success. Simply put, if you don’t market yourself, no one knows you’re out there. Social media is the ideal way to showcase your profile as a writer, and it’s especially important in today’s world. Initially by trial and error, […]
