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When I started learning photography back in 2012, I was advised to pick a niche and develop my style. At the time I had no idea how to determine my niche or what my style should be. Instead I was experimenting with a variety of photography projects with no clear direction—I just wanted to find […]
The email read: “Congratulations—your photos have received over 50 million views! You’re a top photographer on Google Maps. You’ve just accomplished what few people have done! Keep it up!” I had been producing Google Street View business tours since 2014, and I couldn’t help but smile. It was a big number that represented real shoppers […]
I’m often asked who my ideal 360-degree photo client is. But the truth is that, these days, any business with a physical location can be a great candidate. However, while there are endless possibilities, here are some criteria I’ve found that help identify the very best 360-degree photo buyers: 1. New businesses that have opened […]
When I started out with 360-degree photography, I was excited about offering something new and innovative that could help local businesses. And while 360-degree photography is making its way to the mainstream consciousness, it’s still relatively new for most people. That creates an opportunity for you. Here are my top 5 reasons for getting started […]
The first time I attended a Great Escape workshop was in Portland years ago. I was an advertising sales representative at a large corporation, but one of my guilty pleasures was reading e-letters from Great Escape Publishing. I would daydream about traveling, taking photos and being paid for it, and how I could build an […]
It was one of the longest, hottest, driest days of my life, and I loved every minute of it… I had flown in to meet up with a group of photographers for a creative weekend of stock photography fun. By 6:30 a.m. at the desert shoot location, our entourage also included a legion of hair […]
When I was a child I actually liked going to the dentist. Many people, however, are petrified by fear and have not visited a dentist for years. Getting past this fear is a challenge, especially since the regulatory boards in many places restrict dentists from using certain words in their advertising or describing their facilities, […]
I love creating 360-degree photos. I like seeing people react the first time they see a 360 photo. It’s something between awe, delight, and disbelief, and usually ends with “How do you do that?” There are actually many answers to the “how” question but, in my case, I’ve narrowed it down to two different […]